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SUMMARY:Creating a Website: Editorial\, Graphic Design\, Mechanics
DESCRIPTION:Three Saturdays\, Oct 14-28\, 10am-1pmOpen to allLimited to 10 participantsHybrid Workshop \n\n\n\nFrom appearance to navigation\, a lot goes into creating an eye-catching\, user-friendly website. This how-to workshop series will help you understand the essentials you need to develop your website strategy\, a plan for your online presence. \n\n\n\nOver three successive Saturdays\, group sessions will explore what a website can deliver and what it takes to make it work for you. \n\n\n\nLiz Perrin\, Connect Project Manager for the Atwater Library\, and Gina Roitman\, marketer\, author and writing coach\, will walk you through the key areas you need to consider for a successful site. They will address the importance of knowing your focus and theme\, how to showcase it through your editorial and graphic design\, and what mechanics are required to make the website easy to access and navigate. How to budget\, pitfalls\, and how to make a little go far are also on the agenda. \n\n\n\nThe three 3-hour sessions will be followed by one-on-one\, half-hour consultations with each of the two workshop leaders. \n\n\n\nWorkshop Outline \n\n\n\nSession One: Graphic Design and Editorial \n\n\n\n These are the questions to consider before you begin: \n\n\n\n\nWhat are you selling —a specific product or a service?\n\n\n\nDo you have a visual or editorial theme?\n\nWhat comes first?\n\n\n\n\n\nWhat are your expectations?\n\nWhat can a website do for you?\n\n\n\nWhat can’t it do?\n\n\n\n\n\nHow much is too much – editorially or graphically?\n\n\n\n\nSession Two: Graphic Design and the Mechanical \n\n\n\n\nWhat is your budget?\n\n\n\nHow many pages do you need?\n\n\n\nChoosing your look and theme: free website templates\n\n\n\nDo you want to sell product on the website? How?\n\n\n\n\nSession Three: Mechanics\, Design and Editorial \n\n\n\n\nFinding resources\n\n\n\nWorking with a designer\, a web writer\n\n\n\nNavigation and usability\n\nDomain and web hosting\n\n\n\n\n\nMaintenance and monitoring\n\nSitemap and SEO\n\n\n\n\n\n\nLiz Perrin is a digital technology consultant with over 10 years of experience helping people build a strategic digital and technology roadmap to pursue their individual\, business\, and IT goals. For the past 3 years she has used that experience as Connect Project Manager at the Atwater Library to help people to manage their own digital lifestyle. Liz has helped to develop a digital and media literacy curriculum that has garnered national recognition.When not enjoying the thrill of helping people become digitally and technologically independent\, Liz is an amateur gardener\, and co-organizes SpeakUp\, a free poetry series in Montreal. \n\n\n\nGina Roitman is an author\, biographer\, and writing coach. A former publicist and communications agency principal\, Gina has sampled many careers and worn many hats but now devotes herself to writing and mentoring. Her books include the recent literary novel\, Don’t Ask; the collection\, Tell Me Story\, Tell Me the Truth; and the biography\, Midway to China and Beyond  Her work has also appeared in essay and poetry anthologies as well as on radio.  In 2013\, she was the subject of the award-winning documentary\, My Mother\, the Nazi Midwife and Me. For more about Gina\, go to www.ginaroitman.com
URL:https://qwf.org/event/creating-a-website-editorial-graphic-design-mechanics/2023-10-21/
LOCATION:QWF Office\, 1200 Atwater Avenue\, Room 3\, Westmount\, QC\, H3Z 1X4\, Canada
CATEGORIES:QWF Workshops,Workshops
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