In this 6-week workshop participants will expand, develop, structure, break down, and build up show ideas into full-blown proposals, ready to present to a network or production executive.

Want a discount? Become a member by purchasing QWF Membership – Student, QWF Membership – General or QWF Membership – Professional!

Time: six Wednesdays, 18:00 to 20:00

Duration: 16 March - 20 April, 2022

Location: QWF Office—Westmount, QCView map


Open to all.

Limited to 12 participants.

You’re armed with a great elevator pitch for a new television, documentary or digital series idea, and your friends, family and colleagues have encouraged you to pitch it to a broadcaster. The challenge is to move that idea from the confines of your creative imagination and into a well-structured and detailed concept.

In this 6-week workshop participants will expand, develop, structure, break down, and build up show ideas into full-blown proposals, ready to present to a network or production executive.

For those who don’t have a show idea at the ready, the first workshop will help you get those creative juices flowing to take a concept through the development process.

  • Week 1 – Elevator Pitch
    • The idea.
  • Week 2 – First Page
    • The beginning is crucial.
  • Week 3 – Structure
    • How it works.
  • Week 4 – Writing
    • Giving it life.
  • Week 5 – Rewriting
    • The perfect life.
  • Week 6 – The Full Pitch
    • It’s showtime.

Important Note: At this time, our intention is to hold this workshop at the QWF office, with two virtual slots available for QWF members residing outside Montreal but within Quebec. The Atwater Library, which houses the QWF office, requires all visitors to be fully vaccinated and masked at all times. If you live outside Montreal but within Quebec and would like to attend virtually, please write to us first at Plans can change based on the latest public health guidelines. Please note our virtual slots are currently limited as we are still piloting our new teleconferencing equipment for workshops, and we hope to offer more virtual slots in the fall.

Workshop leader

Credit: Nadia Zheng Photography

Jennifer McAuley has produced and written hundreds of hours of television for over 30 years and developed new series and concepts for production companies throughout North America. Her most recent credits include Restoration Garage, My Worst Nightmare, and Million Dollar Genius. She is currently working with Cineflix Montreal on Patrick Ayree’s Wild World for Love Nature.

As past head of production and development with various companies in Toronto, and executive producer with CBC and TVO, Jennifer has received and evaluated hundreds of pitches, and consulted on numerous TV show ideas. She has a Bachelor of Applied Arts in Journalism.


Please note that workshop registration is on a “first come, first served” basis.

Payment is required to confirm your place in the workshop. 

Payments are to be made online via credit card or PayPal. Click on the link below to add the workshop to your shopping cart, then proceed to payment. QWF Members must be logged in to receive their discount. If you are not already a QWF member, you will have the option of purchasing a Membership, in which case you will receive the discounted workshop rate.

If you are unable to pay online, you can temporarily reserve a place by registering online. Your payment must be made to the QWF office by cheque or cash within 7 days of registration or it will automatically be cancelled.

If the workshop is full, you will have the option of joining the waiting list. If a space becomes available, all those on the waiting list will be notified at once by email. The available spot will be assigned on a first come, first served basis.

Please familiarize yourself with the rest of the Workshop Policies in the shaded box.


General $127 + $3.18 Fee
Student $73 + $1.96 Fee
Register as a member

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$145 + $3.59 Fee
Become a member Register as a non-member

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