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Creating a Website: Editorial, Graphic Design, Mechanics

Event Series Event Series (See All)

14 October at 10:00 13:00 EDT

Three Saturdays, Oct 14-28, 10am-1pm
Open to all
Limited to 10 participants
Hybrid Workshop

From appearance to navigation, a lot goes into creating an eye-catching, user-friendly website. This how-to workshop series will help you understand the essentials you need to develop your website strategy, a plan for your online presence.

Over three successive Saturdays, group sessions will explore what a website can deliver and what it takes to make it work for you.

Liz Perrin, Connect Project Manager for the Atwater Library, and Gina Roitman, marketer, author and writing coach, will walk you through the key areas you need to consider for a successful site. They will address the importance of knowing your focus and theme, how to showcase it through your editorial and graphic design, and what mechanics are required to make the website easy to access and navigate. How to budget, pitfalls, and how to make a little go far are also on the agenda.

The three 3-hour sessions will be followed by one-on-one, half-hour consultations with each of the two workshop leaders.

Workshop Outline

Session One: Graphic Design and Editorial

 These are the questions to consider before you begin:

  1. What are you selling —a specific product or a service?
  2. Do you have a visual or editorial theme?
    • What comes first?
  3. What are your expectations?
    • What can a website do for you?
    • What can’t it do?
  4. How much is too much – editorially or graphically?

Session Two: Graphic Design and the Mechanical

  1. What is your budget?
  2. How many pages do you need?
  3. Choosing your look and theme: free website templates
  4. Do you want to sell product on the website? How?

Session Three: Mechanics, Design and Editorial

  1. Finding resources
  2. Working with a designer, a web writer
  3. Navigation and usability
    • Domain and web hosting
  4. Maintenance and monitoring
    • Sitemap and SEO

Liz Perrin is a digital technology consultant with over 10 years of experience helping people build a strategic digital and technology roadmap to pursue their individual, business, and IT goals. For the past 3 years she has used that experience as Connect Project Manager at the Atwater Library to help people to manage their own digital lifestyle. Liz has helped to develop a digital and media literacy curriculum that has garnered national recognition.When not enjoying the thrill of helping people become digitally and technologically independent, Liz is an amateur gardener, and co-organizes SpeakUp, a free poetry series in Montreal.

Gina Roitman is an author, biographer, and writing coach. A former publicist and communications agency principal, Gina has sampled many careers and worn many hats but now devotes herself to writing and mentoring. Her books include the recent literary novel, Don’t Ask; the collection, Tell Me Story, Tell Me the Truth; and the biography, Midway to China and Beyond  Her work has also appeared in essay and poetry anthologies as well as on radio.  In 2013, she was the subject of the award-winning documentary, My Mother, the Nazi Midwife and Me. For more about Gina, go to www.ginaroitman.com



1200 Atwater Avenue, Room 3
Westmount, QC H3Z 1X4 Canada
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Join Waitlist We will inform you of any newly available spots for this workshop via email. Please note: once you receive the notice of availability, you will have 48hrs to register —or 24hrs if the workshop begins in a week or less— before the spot is made available to the next person.
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