The goal of this three-hour online workshop is to boost writers’ confidence in their own ability to promote their work while having fun and avoiding expensive and time-consuming pitfalls.

Want a discount? Become a member by purchasing QWF Membership – Student, QWF Membership – General or QWF Membership – Professional!

Time: 13:00 to 16:00

Duration: 20 March, 2022

Location: Online – Please RSVP—, ,


Open to all.

The goal of this three-hour online workshop is to boost writers’ confidence in their own ability to promote their work while having fun and avoiding expensive and time-consuming pitfalls.

You’ll discover that promoting a book does not have to be tedious—it can actually be fun.  And you’ll learn why it’s usually a bad idea to send out a press release. 

Tommy will provide one very valuable tip on a great way to instantly attract the attention of a journalist or radio show producer. Having been on the receiving end of many pitches as a journalist, reviewer, and talk-show host for many years Tommy knows what works and what doesn’t.

You’ll also get tips on how to avoid spending money on advertising that doesn’t give you enough bang for your buck, and how to easily overcome procrastination using the  “Five-by-five” method.

More Insider Tips:

  • the life-saving napkin
  • the Double-E method of always using examples and emotions
  • four crucial words to guide you in any interaction with the media, and
  • three magic words you can use to improve the quality not only of your publicity but of your writing itself.

Important Note: At this time, our intention is to hold this workshop online. All registered participants will receive a Zoom link a few days prior to the session.

Workshop leader

Tommy Schnurmacher is an award-winning radio talk-show host and raconteur. The Quebec regional rep for the The Writers Union of Canada, he is the author of Are We on Yet? Insider Secrets of How to be Interviewed and other Essential Media Skills. His latest book, a post-Holocaust memoir titled Makeup Tips from Auschwitz: How Vanity Saved My Mother’s Life, was shortlisted for the 2021 Whistler Independent Book Award. Tommy covered the Academy Awards in L.A. thirteen years in a row, and Meryl Streep once stepped on his toes in Beverly Hills. He spent eight days babysitting for John and Yoko and narrowly avoided a war over the lyrics to Give Peace a Chance.


Please note that workshop registration is on a “first come, first served” basis.

Payment is required to confirm your place in the workshop. 

Payments are to be made online via credit card or PayPal. Click on the link below to add the workshop to your shopping cart, then proceed to payment. QWF Members must be logged in to receive their discount. If you are not already a QWF member, you will have the option of purchasing a Membership, in which case you will receive the discounted workshop rate.

If you are unable to pay online, you can temporarily reserve a place by registering online. Your payment must be made to the QWF office by cheque or cash within 7 days of registration or it will automatically be cancelled.

If the workshop is full, you will have the option of joining the waiting list. If a space becomes available, all those on the waiting list will be notified at once by email. The available spot will be assigned on a first come, first served basis.

Please familiarize yourself with the rest of the Workshop Policies in the shaded box.


General $31 + $1.00 Fee
Student $18 + $0.71 Fee
Register as a member

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$36.50 + $1.13 Fee
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