Description
Saturday, Nov 9, 10:30am-4:30pm
Open to those with a book to market (already published or upcoming)
Limited to 12 participants
Hybrid Workshop*
In a crowded field of over-flowing bookstores, how can we possibly draw attention to a newly published manuscript, and how can momentum be sustained after the release date?
This one-day seminar will be a participatory and interactive exercise in finding solutions and strategies to build an audience, engage readers, and keep readers for the duration of your writing career.
Please come to the workshop with:
- a two-minute reading from a book you have published or are about to publish
- a two- to three-sentence elevator pitch
- a 50-word bio
- An idea for a Booktok
And be prepared to share your website if you have one.
In the workshop you will learn strategies for:
- Identifying your target audience
- Building an author brand
- Leveraging two social media platforms:
- Developing community engagement through libraries, book clubs, and in-store book signings
- Writing a captivating book pitch that could be used for newspapers, magazines, radio or TV
- Gathering early book reviews and testimonials to add to your website and create buzz
- Determining ARC distribution and choosing your first readers
- Applying to the Public Lending Program
- Finding suitable book prizes
- Planning your book launch
*This workshop will take place at the QWF Office (Room 3, 1200 Atwater Avenue, Westmount, Quebec) with up to 2 virtual spots for participants who are unable to attend in-person because of distance or disability. By default, all workshop registrations are for in-person spots. If you can’t attend in person and would like to request a virtual slot, contact Riley at riley@qwf.org and wait for confirmation before registering. Please do not register until after you receive confirmation that there is a virtual spot for you.
