This how-to workshop series will help you understand the essentials you need to develop your website strategy, a plan for your online presence.

Want a discount? Become a member by purchasing QWF Membership – General, QWF Membership – Professional or QWF Membership – Student!


Three Saturdays, Oct 14-28, 10am-1pm
Open to all
Limited to 10 participants
Hybrid Workshop*

From appearance to navigation, a lot goes into creating an eye-catching, user-friendly website. This how-to workshop series will help you understand the essentials you need to develop your website strategy, a plan for your online presence.

Over three successive Saturdays, group sessions will explore what a website can deliver and what it takes to make it work for you.

Liz Perrin, Connect Project Manager for the Atwater Library, and Gina Roitman, marketer, author and writing coach, will walk you through the key areas you need to consider for a successful site. They will address the importance of knowing your focus and theme, how to showcase it through your editorial and graphic design, and what mechanics are required to make the website easy to access and navigate. How to budget, pitfalls, and how to make a little go far are also on the agenda.

The three 3-hour sessions will be followed by one-on-one, half-hour consultations with each of the two workshop leaders.

Workshop Outline

Session One: Graphic Design and Editorial

 These are the questions to consider before you begin:

  1. What are you selling —a specific product or a service?
  2. Do you have a visual or editorial theme?
    • What comes first?
  3. What are your expectations?
    • What can a website do for you?
    • What can’t it do?
  4. How much is too much – editorially or graphically?

Session Two: Graphic Design and the Mechanical

  1. What is your budget?
  2. How many pages do you need?
  3. Choosing your look and theme: free website templates
  4. Do you want to sell product on the website? How?

Session Three: Mechanics, Design and Editorial

  1. Finding resources
  2. Working with a designer, a web writer
  3. Navigation and usability
    • Domain and web hosting
  4. Maintenance and monitoring
    • Sitemap and SEO

*This workshop will take place at the QWF Office (Room 3, 1200 Atwater Avenue, Westmount, Quebec) with up to 2 virtual spots for participants who are unable to attend in-person. By default, all workshop registrations are for in-person spots. If you would like to attend the workshop via Zoom, first email Riley ( to see if online spots are still available for this workshop, and then wait for confirmation. Virtual spots are limited and are reserved for people who either live outside Montreal or have a medical condition.

Workshop leader

Liz Perrin is a digital technology consultant with over 10 years of experience helping people build a strategic digital and technology roadmap to pursue their individual, business, and IT goals. For the past 3 years she has used that experience as Connect Project Manager at the Atwater Library to help people to manage their own digital lifestyle. Liz has helped to develop a digital and media literacy curriculum that has garnered national recognition. When not enjoying the thrill of helping people become digitally and technologically independent, Liz is an amateur gardener, and co-organizes SpeakUp, a free poetry series in Montreal. Gina Roitman is an author, biographer, and writing coach. A former publicist and communications agency principal, Gina has sampled many careers and worn many hats but now devotes herself to writing and mentoring. Her books include the recent literary novel, Don’t Ask; the collection, Tell Me Story, Tell Me the Truth; and the biography, Midway to China and Beyond  Her work has also appeared in essay and poetry anthologies as well as on radio.  In 2013, she was the subject of the award-winning documentary, My Mother, the Nazi Midwife and Me. For more about Gina, go to


Please note that workshop registration is on a “first come, first served” basis.

Payment is required to confirm your place in the workshop. 

Payments are to be made online via credit card or PayPal. Click on the link below to add the workshop to your shopping cart, then proceed to payment. QWF Members must be logged in to receive their discount. If you are not already a QWF member, you will have the option of purchasing a Membership, in which case you will receive the discounted workshop rate.

If you are unable to pay online, you can temporarily reserve a place by registering online. Your payment must be made to the QWF office by cheque or cash within 7 days of registration or it will automatically be cancelled. Cheques must be written out to “QWF–Quebec Writers’ Federation” or “Quebec Writers’ Federation”

If the workshop is full, you will have the option of joining the waiting list. If a space becomes available, all those on the waiting list will be notified at once by email. The available spot will be assigned on a first come, first served basis.

Please familiarize yourself with the rest of the Workshop Policies in the shaded box.


General $150 + $3.71 Fee
Student $85 + $2.23 Fee
Register as a member

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$170 + $4.16 Fee
Become a member Register as a non-member

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