Description
Three Saturdays, Oct 14-28, 10am-1pm
Open to all
Limited to 10 participants
Hybrid Workshop*
From appearance to navigation, a lot goes into creating an eye-catching, user-friendly website. This how-to workshop series will help you understand the essentials you need to develop your website strategy, a plan for your online presence.
Over three successive Saturdays, group sessions will explore what a website can deliver and what it takes to make it work for you.
Liz Perrin, Connect Project Manager for the Atwater Library, and Gina Roitman, marketer, author and writing coach, will walk you through the key areas you need to consider for a successful site. They will address the importance of knowing your focus and theme, how to showcase it through your editorial and graphic design, and what mechanics are required to make the website easy to access and navigate. How to budget, pitfalls, and how to make a little go far are also on the agenda.
The three 3-hour sessions will be followed by one-on-one, half-hour consultations with each of the two workshop leaders.
Workshop Outline
Session One: Graphic Design and Editorial
These are the questions to consider before you begin:
- What are you selling —a specific product or a service?
- Do you have a visual or editorial theme?
- What comes first?
- What are your expectations?
- What can a website do for you?
- What can’t it do?
- How much is too much – editorially or graphically?
Session Two: Graphic Design and the Mechanical
- What is your budget?
- How many pages do you need?
- Choosing your look and theme: free website templates
- Do you want to sell product on the website? How?
Session Three: Mechanics, Design and Editorial
- Finding resources
- Working with a designer, a web writer
- Navigation and usability
- Domain and web hosting
- Maintenance and monitoring
- Sitemap and SEO
*This workshop will take place at the QWF Office (Room 3, 1200 Atwater Avenue, Westmount, Quebec) with up to 2 virtual spots for participants who are unable to attend in-person. By default, all workshop registrations are for in-person spots. If you would like to attend the workshop via Zoom, first email Riley ([email protected]) to see if online spots are still available for this workshop, and then wait for confirmation. Virtual spots are limited and are reserved for people who either live outside Montreal or have a medical condition.
